What is Pinterest Marketing?

Pinterest

                 Pinterest helps people discover things in a simple, visual way. Pinners might find something the love while browsing your boards, scrolling through a category you are listed in or searching for you directly.

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Pinterest Pins

                 On pinterest, each Pin is an idea – a gift, recipe, or even a quote. They always point back to the sites they came from (like yours!) If you add the Save button to your site, people can use it to add your content to Pinterest.

                 Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%, and , as for Faceboook, the half-life of a pin is 1,6000X longer than a Facebook post.

Boards are where people collect and organize their Pins. Each board tells a unique story about what person cares about. People can follow boards whose Pins they like.

Pinterest Business Account

                  If you don’t have an account already, or if your account is personal, you are going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest.

                  By creating a business account , you'll also be getting access to Pinterest Analytics, one of the newest and most awesome features of Pinterest for Business account. When you verify your account, you get access to important tracking information. You will be able to see which strategies and content work, so you can constantly improve your marketing

Must-follow Rules of Pinterest

When it comes to basic Pinterest Marketing Strategy, you should always follow the set of rules discussed here-

Keep clean and organized boards. A large part of Pinterest’s popularity is based on its clean and organized structure. Even with large boards with loads of content, its naturally pleasing to the eye and easily digestible. This means creating multiple boards where the content is broken down by category so that relevant content is lumped together.

Pin sharable images

                 The goal of a Pinterest campaign is to get the most exposure possible with repins, likes, comments and new followers. A large part of this revolves around pinning images that people find captivating and want to share.

                  As this is one of the most image-centric social networks, try to pin appealing images based on user psychology. Research has shown that images with several dominant colors perform well, and reddish images do better than blue-toned images; light images perform better than darker images.

Follow the right people

                  Acquiring some initial followers is often one of the hardest parts because it takes time to build credibility. To speed up this process, it helps to follow some relevant pinners. This is advantageous because every person you follow will be notifies, which can bring immediate exposure.

Assuming you have quality content, a considerable number of those people will be inclined to follow you back. Once you gain a few followers, there tends to be an accumulative effect where your follower count will continue to grow.

Pinning frequency

 Its important to find the right balance of pinning! Too much can annoy your followers.

Pin content that matches your audience. Food, crafts and beauty tend to do really well on Pinterest, but don’t force a category that doesn’t real your brand just to try and get impressions.

Create unique content for Pinterest

                 Image sizes vary across social media channels. On Pinterest, all pins have the same width, with an unlimited length. A good size to shoot is 736X1102 pixels for a typical pin. Its not too big and not too small.

                The name Pinterest is a trunk word from the English words pin 'pin' and interest 'interest'. This means that you can memorize useful ideas that correspond to your own interest on pin boards. This procedure is either public or (since the end of 2012) on secret pin boards.

Pinterest is managed by CEO Ben Silbermann and was founded in 2010 by Silbermann, Evan Sharp and Paul Sciarra.

Function

            The purpose is to exchange ideas about various hobbies, interests and shopping tips. Registered users can create pin boards, and other users can also share (repeat) and comment on this picture. The portal is managed by a team from San Francisco. 

 The visual search engine is operated with the help of machine vision and machine learning. It builds on a collection of more than 175 billion data-backed images curated by people around the world. Users can memorize pictures and videos on their pin boards.

            The last major revision of the app took place in April 2016. Although about 80% of users use Pinterest on their mobile devices, so far only the operating systems Apple iOS and Android are supported. 

Dissemination

Pinterest is also becoming increasingly important in online marketing, public relations and social media marketing. Many German companies now include the visual search engine in their marketing strategy and obtain a significant proportion of their social referral traffic via Pinterest. The platform has already overtaken studiVZ with 840,000 visitors in March 2012. 

The network had around 70 million users worldwide in July 2013 and exceeded the number of 250 million monthly active users in September 2018.

Monetization 

Pinterest's business model is primarily designed to offer advertising pins, so-called promoted pins. Companies can book these via a self-service ads manager, among other things, and play them out to defined target groups. According to the company, the advantage of these advertising pins is that they can be inserted seamlessly and are not perceived by the user as annoying advertising. Promoted Pins are currently available in the US, UK and other English-speaking markets. 

In the past, the type of monetization that was not made transparent in the provisions of the site caused discussion. According to media reports, a Partner ID was also provided for links in order to receive commissions on subsequent purchases with the “affiliate marketing links”. However, Pinterest does not generate any income through affiliate links, but only through advertisements in the USA, Canada, UK and the other English-speaking markets.

  

Conclusion

Hence Pinterest is introduced as the best social media platform to share our content with the help of creative images and links regarding that images. One can also promote its content by just giving various regarding that content.

Now-a-days Pinterest is becoming a huge platform just like Instagram and facebook.

So it is really helpful in every aspect of life.

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